Harvard Business Review publishes this piece by Nataly Kelly on the effectiveness of using Spanish to reach Hispanic consumers.
Harvard Business Review publishes this piece by Nataly Kelly on the effectiveness of using Spanish to reach Hispanic consumers.
Encouraged by rebounding disposable income and corporate profit, private and professional consumers increased their demand for Spanish-language books during the past five years, spurring revenue growth by 1.0% per year on average, to total just over $1.2 billion in 2014, according to an US industry market research report now available from IBISWorld.
Akobloom has some ebooks among the ones recommended by Canal Lector.
This edition features Anaya's new “Método de Español”; Biblioteca Breve Award winner Fernando Aramburu; how a Californian senator is proposing to restore bilingual education in his state; and more industry news. Plus the latest book releases like “Un curso de felicidad” and “Informe contra mí mismo,” among others. Don't miss the exclusive interview with actor Charlie Sheen, this month's Amigo del Español.
Javier Molea is the manager of the Foreign Language (Spanish and French) Books division of McNally Jackson Books in New York. He is also co-owner of the publishing house DíazGrey Editores and co-founder of the Unknown University in Brooklyn.
The International Book Fair will have zoom in on digital contents and technological services for the publishing and educational world. The event will be held October 1 - 3, in Barcelona.
Nielsen BookScan, part of the Nielsen Company (US) LLC, and America Reads Spanish (ARS) present the free, weekly list of the Spanish bestseller titles in the US Market for week 8 of 2014 (week ending 2/23/2014).
The newsletter also features interviews with authors Alfredo Corchado and Ayda Levy, plus the return of Caso Cerrado's Dr Polo, award winning author Fernando Aramburu and more.