Harvard Business Review publishes this piece by Nataly Kelly on the effectiveness of using Spanish to reach Hispanic consumers.

“The Hispanic market will represent $1.5 trillion in purchasing power by 2015 and 30% of the U.S. population by 2050. Business leaders who are contemplating how to reach such an enormous market segment, especially through their digital presence, often ask me the same question: Do we really need Spanish, or can we get by with just English?” Read the complete story here.