Author: Silvia Cherem Sacal
- Non-Fiction
- Planeta Publishing Corporation
- ISBN: 9786070732317
Synopsis
The success of Bimbo has been studied by the most prestigious business schools in the world. Although no great work can be attributed to a single person, a key factor in the company's growth has been the leadership of Lorenzo Servitje Sendra. Servitje's innate wisdom allowed him to spread his philosophy of personal and business development to his collaborators and implement innovations in marketing and internal communication. The result: a company with products in 22 countries and net sales totaling nearly $14 billion dollars per year. The slices of knowledge in this book are a collection of the maxims Don Lorenzo has lived by and which he shares with entrepreneurs looking to leave a mark that transforms, uplifts and makes the world a better place. His legacy is proof that with willpower, intelligence and determination, dreams can come true.
Sirvan estas rebanadas de sabiduría como un compendio de las máximas con las que don Lorenzo ha guiado su vida y con las que ventila consejos para todos aquellos emprendedores que deseen dejar a su paso un sello que transforme, engrandezca y mejore el mundo. Es éste un legado que muestra que los sueños, si se asumen con voluntad, inteligencia y tesón, se pueden alcanzar.
Available through PERSEUS DISTRIBUTION
