Author: Joseph Michelli
- Non-Fiction
- Aguilar
- ISBN: 9786071131652
- Release Date: 09-30-2014
Synopsis
Starbucks, la fórmula del éxito, ofrece una perspectiva sobre los principios de liderazgo que impulsaron el resurgimiento de la icónica compañía durante la crisis económica. Michelli establece cinco principios de acción que alimentan la sostenibilidad global a largo plazo de Starbucks y que pueden utilizarse en cualquier empresa, de cualquier sector —Saborea y eleva, Ama ser amado, Busca puntos en común, Moviliza la conexión, Aprecia y desafía tu legado.
One of the best-recognized and admired brands in the world, Starbucks singlehandedly transformed the ordinary delivery of coffee into a cultural phenomenon--a result of the company’s exemplary leadership practices.In Leading the Starbucks Way, Michelli establishes five actionable principles that fuel long-term global sustainability at Starbucks and that can be used in any company, in any industry:
• Savor and Elevate
• Love to Be Loved
• Reach for Common Ground
• Mobilize the Connection
• Cherish and Challenge Your Legacy
Michelli offers a perspective on the leadership principles that drove the iconic coffee company’s resurgence from serious setbacks during the economic downturn--one of the few true turnaround stories of this time.
