Author: Trish Hall
- Non-Fiction
- Editorial Almuzara
- ISBN: 9788418578519
- Release Date: 07-13-2021
Synopsis
Trish Hall fue responsable editorial del New York Times y editora durante décadas de grandes autores, desde ganadores del Premio Nobel y algunos de los hombres más poderosos del mundo (Putin) hasta autores principiantes pero muy populares (Angelina Jolie).
Basándose en esa vasta experiencia, Hall presenta la guía definitiva para escribir de forma persuasiva, útil por ejemplo para estudiantes, solicitantes de empleo y autores novatos que buscan ser publicados. Desgrana los principios básicos para conectarse con los lectores, abordados en capítulos esclarecedores como Cultivar la empatía", "Abandonar la jerga" y "Podar sin piedad". Al combinar anécdotas con consejos prácticos, Hall ofrece una introducción tremendamente accesible sobre el arte de comunicarse de manera eficaz por encima del ruido digital propio del siglo XXI.
En este enjundioso libro nos ofrece una guía amena y práctica para todos aquellos que quieran encontrar su historia, su voz, conocer a la perfección a su audiencia, conectar a fondo con ella, aprender a utilizar los sentimientos como vínculo emocional, contar historias ofreciendo datos concretos, ir al grano o convencer a posibles lectores. Woven throughout are fascinating anecdotes from Hall’s career; stories of chasing the truth, interrogating her own opinions, and encouraging others to do the same.
Booklist
In these times of political polarization, Hall suggests that it is still possible to find common ground and to talk to each other rather than shout past each other... A lucid book about building bridges through communication along with some interesting behind-the-scenes background at the NYT. Kirkus Reviews
From the former New York Times Op-Ed page editor, a definitive and entertaining resource for writers of every stripe on the neglected art of persuasion.
In the tradition of The Elements of Style comes Trish Hall’s essential new work on writing well?a sparkling instructional guide to persuading (almost) anyone, on (nearly) anything. As the person in charge of the Op-Ed page for the New York Times, Hall spent years immersed in argument, passion, and trendsetting ideas?but also in tangled sentences, migraine-inducing jargon, and dull-as-dishwater writing. Drawing on her vast experience editing everyone from Nobel Prize winners and global strongmen (Putin) to first-time pundits (Angelina Jolie), Hall presents the ultimate guide to writing persuasively for students, job applicants, and rookie authors looking to get published. She sets out the core principles for connecting with readers?laid out in illuminating chapters such as “Cultivate Empathy,” “Abandon Jargon,” and “Prune Ruthlessly.” Combining boisterous anecdotes with practical advice (relayed in “tracked changes” bubbles), Hall offers an infinitely accessible primer on the art of effectively communicating above the digital noise of the twenty-first century.
