‘Global vision, local service—and being flexible in the way we execute,’ Jens Klingelhöfer says, is how Bookwire has pushed deep into its Latin American expansion, building on success in Germany and Spain.

Maybe I was a bit naive.” Jens Klingelhöfer is nothing if not honest when he contemplates his expansion of Bookwire GmbH‘s footprint among the world’s Spanish-language markets.

Today functioning as a vast international distribution and marketing platform for digital content, Germany’s Bookwire gives smaller and mid-sized publishers a channel to compete in the marketplace for the attention of large retailers. And the pathway to this stage hasn’t always been clear.

“We tried a couple of things back in 2012,” he says, “when we had our proof-of-concept in the German market,” the company’s home base.

There, Klingelhöfer could tell, “Even if we had good standing in the German market” as a leading ebook distribution platform, “we felt you need to be in the jet stream of the big companies, we’d need to be in other territories.

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