eligion and spirituality publishers are putting a finer focus on reaching the 50 million Spanish-speaking and language learners in the U.S., and millions more worldwide.

However, publishers looking toward the Spanish audience also see major challenges in starting up, including staffing for acquisitions and translations, choosing content for very diverse ethnic and cultural groups, and marketing and distribution to the U.S., Mexico, and beyond.

When Terumi Echols was named president and publisher of InterVarsity Press in August 2021, she told PW she wanted IVP to “walk boldly” toward broadening its reach to the Spanish-speaking church. Two years later, it’s still a walk—and work—in progress. The first book, planned for spring 2024, is a Spanish translation of Christian Mission in the Modern World by John Scott and Christopher J.H. Wright, published in partnership with the Spanish-language translation and publishing ministry Certeza UNIDA.