The campaign highlights the importance of reading in the formation of an effective society and the relevance it acquires during a crisis.

With the slogan "Reading protects the mind", the Executive Board of Books and Reading Promotion of the Ministry of Culture and Sports of Spain, has announced a campaign to promote reading consisting of three animation spots created by illustrator Goyo Rodríguez . The objective is to reinforce the idea of ??the importance of reading in the formation of an effective society and the relevance that this provides during a crisis, such as the one we live in.  It serves as a refuge and salvation, developing concentration, empathy and providing serenity, calm and patience in those who cultivate it.

The campaign began this December 1 with the publication of audiovisuals that represent the values ??of reading through evocative images of the worlds to which it transports us, and that focus on the capacity that books have to transform the readers. They have also been published in all the official languages ??of the state.

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