Penguin Random House supports bookstores during quarantine

The publishing group launches a home distribution initiative and will allocate 10% of physical books sold on its website to coupons that could be redeemed in bookstores when they reopen their doors.

The Penguin Random House group, one of the largest in the publishing market in Spain, together with Planeta, has launched two initiatives to support bookstores, which have remained closed since the State of Alarm was declared in Spain due to the crisis of the coronavirus. These measures, released through a statement, also seek to "bring all its authors closer to more readers in the complex context in which we find ourselves in these days."

Taking into account that "the pandemic and the crisis it has generated affect in a direct and radical way the publishing sector", they are aware that "confinement and closure of bookstores for an indefinite period of time have meant a severe blow". In this context, Penguin wants to support all the bookstores that take orders through their websites or by phone. To do this, during this "period of exceptionality", the group has launched a home delivery service ("dropshipping") that can be used by the aforementioned bookstores. The group also makes available all the titles of their different labels, regardless of whether the bookstores have stocks of them or not.

Read more here: ABC CULTURA

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