Maria de Lourdes Victoria’s poem was selected for Waste Management’s new campaign that’s “for Latinos, by Latinos.”
A local author is partnering with Waste Management to promote its new campaign that’s “for Latinos, by Latinos.”
Newcastle resident Maria de Lourdes Victoria has authored multiple books in Spanish and has made it her mission to help local Spanish-speaking writers to create art in their mother tongue.
When Waste Management began their campaign to reach out to their Latino customers, it reached out to the local Latino artist communities to seek submissions. Victoria’s submission — a poem that’s an ode to paper — was chosen as the winning submission and was made into a promotional video, which featured works of a Latino musician and artist.
In the poem, Victoria reflected on the large amount of art she receives from her grandchildren and feeling guilty about recycling them. However, she finds peace in knowing that the paper will be recycled and enjoyed by other little hands.
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