The podcast, another opportunity for the book sector

The speed in the distribution of audio that could be available to all audiences at any time of the day, was key to the expansion of the podcast.

Laugh at the jokes someone makes on the other end of the headset, learn amazing stories from totally unknown people, listen to conversations that are quite intimate from reference characters, discover new stories or why an author made the decision to take the characters down that path; close your eyes and listen to a story that allows you to travel for a few minutes. All that and much more is being achieved by the podcast.

 It is a digital audio file that can be shared over the internet, is usually presented in episodes, and most have a regular host. The main difference that exists with radio programs is that it only transmits sound through waves and the podcast has many platforms where you can listen to the program at any time of the day.

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