Once we cross the threshold of that place that responds to the name of bookstore, we can find two kinds of people: the sales clerk and the bookseller.

Bookseller” could also be a synonym of expert, friend, professor, or parental figure. It is all the same. What is important is his ability to create a connection with the reader. Gadir, the new bookstore that Javier Santillán has opened in Madrid, under the name of the publishing house he established in 2004, has been born with the goal to be a true bookstore, not merely a store that sells books. From behind the counter, Javier Santillán, the publisher who left behind his life as an economist at the Bank of Spain, assists EL MUNDO wanting to express a new concept for the bookstore, one that can reach every one. As Roberto Bolaño used to say at the La Librera (Anagrama), "we all have the bookstore we deserve, except those who have none.”

At the Plaza Niño Jesus in Madrid, Javier Santillán has found a special hole, one where time passes quicker than usual. His motivation? His strong connection with the desires of the client. Today, his job goes beyond that of a mere promoter and strives to make those moments that people live in the company of some of the books he has recommended into special moments. A hard job? Perhaps, but one whose aims are crystal clear to him. “It is essential to seduce the reader, and for that we need good booksellers,” point out Santillán, "because our trade is like that of the apothecary: we prescribe something to fulfill a need, and that something, in our case, happens to be books.”

Read more here - EL MUNDO - CULTURA