Earlier this month, we sent out a survey asking you which countries and publishing markets you wanted to learn more about, which parts of the world you wanted to focus on in the coming year. The results are in, and your votes confirm that many publishers have their eyes on growth markets, while looking to maintain and strengthen relationships in established markets.
By Hannah Johnson | @hannahsjohnson

1. Latin America

Latin America is the number one region of interest among those who took our survey. United by a common language, Spanish-speaking Latin America offers vast and varying opportunities for the global book business. Improving economic conditions and the rise of mobile access gives publishers more ways to reach their readers and deliver content, whether that means ebooks or marketing messages. This is particularly important in a region in which physical distribution between countries poses a challenge.More recently, Latin American publishers are looking to operate more independently of the Spanish groups that once dominated the continent. A number of small and independent publishers have sprung up and enlivened the literary scene, in part because technology has lowered the cost of publishing.

Government funding for both education and culture has enabled more Latin American publishers to seize international business opportunities and to build visibility for homegrown authors—through rights initiatives and attending international events.

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