University of Guadalajara's involvement is key for the success of a massive event that witnessess attendance records every year.

For 29 years, Guadalajara's Book Fair has organized a massive event that is recognized by publishers and readers throughout the world. The venue is the size of four soccer fields and welcomed about 750,000 attendees over a 9-day period this year.

"Create readers and you will have book buyers" is the event's mantra, referring to the organizers efforts to promote reading habits including many book signings, seminars, cultural activities and workshops for children.

University of Guadalajara's involvement is key for the success of this highly acclaimed literary event. 

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