Tekstum is a new company offering big data analytics for the Spanish market that analyzes everything from social media impact to emotions present in books.

"Tekstum is a startup based in Barcelona that offers insights to publishing firms that can help generate a greater demand for their texts. We analyze book reviews on literary platforms (like Goodreads or Amazon) and readers’ comments on social networks (such as Twitter and Facebook). We also measure the social engagement around a book and the author’s reputation."

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