Association of American Publishers StatShot shows publisher sales up in 2014

Publishers’ aggregated net revenues were up +4.9% in 2014 compared to 2013. The growth was driven primarily by Children/Young Adult and PreK-12 instructional materials.

This number includes Trade (fiction/non-fiction), K-12 Instructional Materials, Higher Education Course Materials, University Presses, etc. at a total of $15.7 billion dollars for the year, compared to $15.0 billion dollars in 2013.

Within the trade category, revenues were up +3.8% over the prior year at $7.2 billion, compared to $6.9 billion in 2013.

More data and analysis about 2014 will be available with the release of StatShot Annual, available later this year.

General Trends for 2014

• Childrens & Young Adult Books had consistent growth every month, with impressive double-digit growth over the prior month from the previous year in 11 out of 12 months.

• All categories experienced growth over the prior year, with the exception of Adult Books, which was down -1.4%; within that category,  Downloaded Audio (+27.2% ) and Paperback (+2.3%) were bright spots growing compared to 2013and Hardback declined (-8.2%).

• eBooks resumed their growth in 2014, at +4.7% over 2013.

Trade Publishing Highlights:

• Downloaded Audio was the format that grew the most in 2014, with +28.7 growth over 2013

• Trade had a good December, compared to December 2013, with sales up +11.9%. In addition to the healthy Childrens and Young Adult books growth of +22.5%, Adult books also contributed to this gain, with 8.9% growth over December 2013

• Within Adult Books, Paperbacks had its best month this year, up +22.7 compared to last December; the format also did well in Childrens and Young Adult category with +38.0% growth

The below charts offer selected highlights from the December 2014 StatShot, representing 1,209 publishers. The full report is provided to AAP member organizations and available on a paid subscription basis for non-members. The chart captures publishers’ aggregated net revenue from each of the three formats we are able to measure across all Trade categories: Hardcover, Paperback and eBook. All figures represent publishers’ net revenue from all distribution channels (these are not retailer/consumer sales figures).

TOTAL TRADE* NET REVENUE – BY CATEGORIES (in millions)

 

Jan. -  Dec. 2014

Jan. -  Dec. 2013

Percent Change

TOTAL TRADE*

$7184.3

$6919.7

+3.8%

Adult Fiction/Non-Fiction

$4743.9

$4811.6

-1.4%

Children’s/Young Adult

$1886.7

$1561.5

+20.8%

Religious Presses

$553.8

$546.6

+1.3%

TOTAL TRADE* NET REVENUE – BY FORMATS

 

Jan. - Dec. 2014

Jan. - Dec.  2013

Percent Change

Total Trade eBooks

$1582.0

$1510.9

+4.7%

Total Trade Hardback

$2556.5

$2569.3

-0.5%

Total Trade Paperback

$2111.7

$1950.5

+8.3%

*Total Trade includes all formats in Adult Fiction/Non-Fiction, Children’s/Young Adult and Religious Presses.

 

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