Spanish start-up offers social analytics tool to publishers

Mylibreto offers advanced widgets to help publishers promote titles online, while offering analytics and sales data.

“Fernando Fominaya, CEO of Spanish digital marketing consultancy Noergia, came up with the idea after noticing that he was reading less books than before, in an era when anything you need to know is just one click away on a search engine. After giving it some thought he concluded that books were simply not finding a straight way to readers on the Internet because their web presence cannot be identified as content-rich, separate digital records. Quite the opposite: they only appear as book covers and reviews scattered across the Internet.”

Read the complete story here.

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