At age 66, Creuheras who was the vice president, is the first person to take the rains of the company that is not a member of the Lara family.

“Actually, to appoint José Creuheras (Barcelona, 1957) is almost like appointing someone from the family: recruited by founder José Manuel Lara Hernández, Creuheras began his career at Planeta in 1984, where he soon became more than the right hand of who would be CEO, Fernando Lara Bosch.”

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