Barnes & Noble’s Nook digital device and content platform is now doing business in 32 countries and 14 languages, and countries like India, Singapore and Spanish-language markets have been pointed as places where there was not yet much digital content or ebook purchasing activity, but were promising targets for expansion.

“Barnes & Noble began its international expansion when it launched Nook in the UK in November of 2012. A year later, it launched in dozens more countries. Among the company’s promotions to build its brand basically from scratch in the country was a “Get Reading” campaign which involved celebrities read to crowds from their favorite titles. The company plans on repeating this again this year.”

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