Nacho Puell analyzed in his blog Nitroglicerine the three great European pocketbook collections that emerged in the 1930s: Albatross, Penguin and Austral, and we like his text so much that we want to share it with our readers.
In addition to the pleasure of remembering these three milestones, it is striking that in their beginnings there were aspects that could well be considered by current publishers when launching into the digital reality…
This is what he told us in Nitroglicerine: The 1930s marked the beginning of a new industry and market: that of cheap and accessible pocketbooks. Three publishers, Albatross, Penguin and Austral, with a fascinating and intertwined history, burst onto the scene in a short period of time and completely transformed the sector. Curiously, all three, by imitation, had an animal as their logo.
