New viral phenomenon among readers: immersive books

Social networks have gone crazy with 'El barco de Teseo' by J. J. Abrams, Duomo Ediciones. It has become a viral phenomenon in social networks.

The book 'El barco de Teseo', by J. J. Abrams, is now a phenomenon on Tik Tok thanks to its immersive and interactive format in which readers become an active part of the story.

It is not quite a game book, as the reader does not make decisions about the plot, but it does play an active role during the reading.

'El barco de Teseo' has a peculiar plot in which the reader finds the volume in a bookstore and realizes that, in the margins of the book, two people who also borrowed it have had a conversation trying to find out who the author of the work is. The letters, hidden messages and postcards hidden among its pages, have made it a phenomenon on social networks, but is it the first book with these characteristics?.

Continue reading

Sign up to our newsletter: