New viral phenomenon among readers: immersive books

The book 'El barco de Teseo', by J. J. Abrams, is currently a viral phenomenon in social networks such as Tik Tok thanks to its immersive and interactive format in which readers become an active part of the story.

It is not a book-game, per say, since the reader does not make decisions about the plot, but the reader does have an active role during the reading.

‘El barco de Teseo' has a peculiar plot in which the reader finds the volume in a bookstore and realizes that, in the margins of the book, two people who also borrowed it have had a conversation trying to find out who the author of the work is. The letters, hidden messages and postcards hidden among its pages have turned it into a phenomenon in social networks.

By Adriana Quesada, July 31, 2024

El Periódico

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