“Cultura de la influencia” is an approach to the culture of influence and why we live pending on the 'like' click.
'Cultura de la influencia' is an approach to the culture of influence and why we live pending on the 'like' click.
The second part of the title: la fuerza suave que está moldeando una nueva sociedad, is the soft force that is shaping the new society, with a foreword by Angel Mestres. A fundamental book that reveals keys and a rigorous analysis of the way in which the new digital creators build identity and community, to convince in a seductive way and without pressure: a language that has spread to other areas of social life.
The views of philosopher Tomás Balmaceda, and journalists Miriam De Paoli and Juan Marenco converge to provide a new and associative point of view on the dynamics proposed by the networks.
