When Chiara Arroyo and Celene Navarrete decided to sell Spanish-language children’s books in 2012, they weren’t worried about customer demand.
As mothers with kids at Edison Language Academy in Santa Monica, they saw that the market for bilingual books for Latinos and non-Latinos alike was surging, especially as schools created dual immersion programs. As immigrants from Mexico and Spain, they knew that Spanish had been part of Southern California for over 250 years and wasn’t going to disappear anytime soon.
