The 'BookTok' phenomenon stores more than 155.7 billion views in thousands of videos dedicated to bringing readers closer.

The social network has managed to create an online community that functions as an open book club and where readers have everything they need to know about their favorite saga within reach of a hashtag. This is how many authors have managed to master the algorithm, but have they managed to translate it into sales?

"If you want to sell well, your book has to be on TikTok," says Isabel Parrish. At 21 years of age, this Zaragozan who is majoring in English Studies, already has six published books. In addition, part of her day to day consists of uploading related content in the BookTok community.

By Ana Somavilla

Continue reading here

The social network has managed to create an online community that functions as an open book club and where readers have everything they need to know about their favorite saga within reach of a hashtag. This is how many authors have managed to master the algorithm, but have they managed to translate it into sales?

"If you want to sell well, your book has to be on TikTok," says Isabel Parrish. At 21 years of age, this Zaragozan who is majoring in English Studies, already has six published books. In addition, part of her day to day consists of uploading related content in the BookTok community.

By Ana Somavilla

Continue reading here: