An industry that will grow to 26.6 million listeners in 2026 and that these will generate revenues of 590 million euros through advertising, branded content, subscription revenues, etc., according to a study by PwC.

• The three main economic activities of the audio industry ecosystem in the Spanish-language markets (Spain, Latin America, and the US Hispanic market) are: production studios (36%), media houses producing audio content (18%) and audio entertainment streaming platforms (14%). The rest of the ecosystem is composed by another seven economic activities analyzed, but with a smaller representation. For example, Spanish publishing houses represent less than 7% of the total entities in the audio industry.
• 50% of the players identified come from Spain, while 29% represent entities from various Latin American countries. The remaining 14% of the entities are born in the United States and 7% from Europe.
• One of the main conclusions of this study is the growing international trend driven by the different players in the industry to bet on the production and distribution of wide diversity of audio formats, whether podcasts, audiobooks, audio-series, etc., instead of only betting on just one format.

Continue reading here