During the Madrid Book Fair, TikTok aims to foster the spirit of discovery and create opportunities for authors, publishers, and readers to connect thru their passion for literature.

TikTok has joined the Madrid Book Fair 2023 in an unprecedented collaboration to celebrate literature and make the #BookTok community known to all visitors, a phenomenon that has transcended the limits of the platform, becoming a true cultural movement.

From May 26th to June 11th, visitors will be able to enter the space dedicated to literature on TikTok where they will have the chance to explore the wonderful world of books through #BookTok, discovering those books that have reached a special popularity in the community.

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