Solange Levinton wins the III Libros del Asteroide Non-Fiction Award

The jury has especially valued "the originality of the project, its literary quality and the exhaustive journalistic investigative work" of Solange Levinton.

The writer and journalist Solange Levinton has won the third edition of the Libros del Asteroid Non-Fiction Award with the project “Pumper Nic: birth, rise and fall of an Argentine American dream,” about the first chain of fast-food restaurants created in Argentina, whose history parallels that of the country itself.

The first Pumper Nic was inaugurated in downtown Buenos Aires in 1974 in the image and likeness of the American chains. Despite the youth of its promoter, Alfredo Lowenstein, and the turbulent political climate that plagued Argentina at the time, the business prospered rapidly and became a national myth throughout the 1980s and 1990s. "His brazen idea of offering hamburgers in the country of the bife de chorizo was a million-dollar business and a bubble capable of surviving any crisis,” Solange expresses about the apparent happy universe of Pumper Nic, the reverse of the mirror of a country devastated by uncertainty. A story of rise and fall as extraordinary as it is illustrative of the future of that country.

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