With more than 62 million Hispanics in the United States, demand for Spanish-language books is on the rise, specialists say.

Diaz: ‘A Good Opportunity To Sell Spanish-Language Books’

As the Hispanic population in the United States continues to grow and immigrant families seek to give their children a bilingual education, demand for Spanish-language and bilingual books is increasing.

In a discussion at the recently closed Guadalajara International Book Fair, Latin American and Spanish publishers were encouraged to tap into that market. Even as these conversations were underway, the fair operated its Sunday-to-Wednesday Salón de Derechos, a rights center in which professional visitors could rent a table for the one-on-one meetings.

A table in the rights center at Guadalajara this year cost 10,000 Mexican pesos (US$506), and offered two entrance badges to the rights center; the ability to have listings and other data included in the show’s online catalogues; a locker; free wi-fi; and—maybe best of all—three nights of lodging, courtesy of the book fair, availability permitting.