Jesús Badenes: Many Spanish consumers now say they were sustained during tough pandemic conditions by friends, family—and books.

Publishing Perspectives Executive Talk with Grupo Planeta CEO Jesús Badenes del Río, moderated by Porter Anderson at Frankfurt Studio, Hall 4.0, 12 noon October 19, in recognition of Frankfurter Buchmesse’s Guest of Honor Spain.

As the 2022 edition of Frankfurter Buchmesse gets underway, the first Executive Talk seen at Frankfurt Studio (Hall 4.0)—the trade show’s live-streamed event facility—will be Publishing Perspectives‘ one-on-one conversation with Jesús Badenes del Río.

Badenes, since March 2000, has been CEO of the  Planeta Group’s books division—the largest publishing group in the Spanish-language market, with more than 70 imprints. With Frankfurt Guest of Honor Spain bringing its new pavilion display and programming to Buchmesse this year, the moment is right to access Badenes’ deep first-hand knowledge of the book business, his company’s success, and the challenges he sees in the industry today.

Affable and forthright, Badenes is a steadying personality, a man with a sense of humor fine-tuned by those more-than two decades of experience, and prior positions in finance, business efficiency, and energy.

Read more: Publishing Perspectives