Audiobooks do not necessarily compete with books but compete for the attention of users with other types of digital content. An article by Carlos Rojas Urrutia, Head of Spanish Content at Zebralution GmbH.

In Latin America, the publishing industry continues to operate in an environment that is always uncertain and full of obstacles, to which are now added the elements of the new normal. In a time in search for new formats and ways to take advantage of the digital options, there is much and serious talk about the potential of the audiobook.

In its digital and easily accessible format, the audiobook provides a way of reading that, in times of hyperconnectivity, fits in with the social need to maximize the use of time and always stay connected. In addition, it opens a world of insights that accompany "reading" as an immersive experience that is recreated in the ear: one can feel much closer to the story with a narrator who does a better job than with our own inner voice.

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