The potential of the market for books in Spanish in the United States keeps growing. The United States Census Bureau estimates that there are up to 60 million Spanish speakers in the country who are not a homogeneous group; they are a melting pot of people from all over Latin America and the Caribbean, in addition to Spain.

They speak with the individual vernacular language and have different cultural references and preferences from their country of origin. Many are second-generation immigrants who do not use the Spanish language as their primary means of communication.

The Penguin experience: For Sylvia Matute, President of Penguin Random House Español, based in Miami and New York. “There is a difference, for example, between those who speak Spanish at home and those who read in Spanish. People born here tend to read mainly in English unless they read Spanish in school.”

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