A ‘theory of cherries’ informs the Guest of Honor Spain pavilion design at Frankfurter Buchmesse, as more programming is announced.

Last week, as Publishing Perspectives readers will recall, we reviewed aspects of the Madrid press conference for upcoming Frankfurter Buchmesse Guest of Honor Spain program (October 19 to 23).

During today’s press conference for the German industry (June 22), the program outlined elements of the planned guest-of-honor pavilion for the show.

As you’ll recall,  the slogan for the program—Creatividad desbordante—is being translated for the presentation as “Spilling Creativity,” and might most easily be thought of by English speakers in a connotation of “overflowing creativity” or “abundant creativity.” The cultural program is designed to reflect this concept not only in terms of the big delegation of some 200 people being sent to Buchmesse in October but also with explications of the sort of diversity that characterizes today’s Spanish literary scene, in relation to the nation’ performing arts—music, dance, and theater.

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