The growing literary trend on TikTok allows you to discover new reading material, challenges, and authors.

Social media experts have long warned of TikTok's influence. Although it is true that the social network has been running for years, it is now when it crosses borders beyond the private sphere.

Young people and adults - 67% of users are over 25 years old, according to the study “The Power of TikTok,” prepared by Kantar - use this hashtag, which already has more than 50 billion views, to consult recommendations on the latest publishing material hitting the bookstores.

It is not only the music industry which benefits from it by promoting concerts and new albums. The publishing industry also began to make a profit some time ago, when the advantages that the Internet could bring were not yet clear. It rose naturally, thanks to BookTok, the literary trend that is sweeping the web among the younger crowd, and the booktokers, who practice it.

Read more here: La Vanguardia