The Madrid Publishers Association launches the #yoleo campaign to fill social networks with reading material.

On the occasion of the International Book Day, the Madrid Publishers Association undertakes the #yoleo campaign to flood social networks, specifically Instagram, with reader identity. The idea is that any user can share with all their followers the book they are currently reading in an original way.

The initiative has had a great impact among authors, illustrators, journalists, and institutional representatives, among other personalities. The entity offers all Publishnews readers a guide to participate in the campaign and thus contribute to the growth of the initiative.

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