The pandemic has accelerated the ebook and the two largest groups, Planeta and Penguin, opt for different strategies in the midst of the bubble of reading and listening platforms.

There is a before and after the pandemic in the publishing sector, and not only because in Spain 2021 has been the year with the highest number of books sold during the last decade. The confinement was an accelerator: the share of electronic book commerce grew in three months what it was expected to do in five years and, as the consultant Rüdiger Wischenbart pointed out in the last Forum Edita, something as unthinkable as subscription services (pay monthly for access to books and audiobooks) is here to stay. Not only in the Northern countries, but also in Spain and Latin America.

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