Books of this genre increase their sales by more than 40% and publishers take advantage of the trend with new angles.

During these weeks at the Madrid Book Fair there are those writers with their more or less unequal number of readers and then, behind the queues, authors who, with less fanfare, sell hundreds of thousands of copies. The publishers consider them something of the “quiet” best sellers. Many of them tend to be in a genre that has exploited its previous upward during the pandemic. Self-help books have increased in sales by more than 40% during the months of worries, confinement and uncertainty.

The genre moves between metaphysics and practical issues. But publishers multiply their approaches and wager on its success, either to heal the soul or to achieve the best outcome.

Read more here: El País - Cultura