NPR In Spanish: Approaching Content For A Bilingual Audience

Reaching NPR Listeners In Spanish Via Podcast. In 2016, NPR began distributing the Spanish-language podcast Radio Ambulante. The show, which bills itself as "Latin American stories in sound," is hosted by writer and journalist Daniel Alarcón.

It tells stories from places like Lima, Peru; Buenos Aires, Argentina; and Havana, as well as Oakland, Calif., and small-town Maine. Episodes have included stories about young men who immigrated to New York from Mexico and joined the punk scene, life in a Venezuelan prison and the struggle of indigenous people in Chile. The show is currently in its second season with NPR, releasing new episodes weekly.

NPR has a three-year agreement with the podcast, and Anya Grundmann, NPR's vice president for programming and audience development, said the relationship is something of an experiment.

Read entire article here: NPR

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