34% of Spaniards have already tried the format, which is experiencing a boom with the improvement of digitization, monthly subscriptions and familiar faces and voices.

Simpsons fans will remember that 1991 episode in which Homer, believing that he was going to die the next morning, spends his last night sitting in an armchair listening to the Bible on cassette, narrated by Larry King. This anecdote proofs that audiobooks have been a very common reading practice for several decades in the Anglo-Saxon world, especially in the United States. On the other hand, in Spain the format has taken much longer to catch on. Little by little its use began to be implemented several years ago. In 2019 its burgeoning figures already predicted a promising future, and that future, just two years later, is already here.

The audiobook is now experiencing a real boom: 34% of Spaniards have already listened to an audiobook and 5.2% do so at least once a month, which represents an increase of 79% in two years. All this data has been gathered, based on their own study, by Audible, the Amazon-affiliated platform that exploded into the Spanish market only six months ago.

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