The campaign, within the framework of Book Day wants to celebrate the pride of being a reader.
On the occasion of the celebration of International Book Day on April 23, the Association of Publishers of Madrid, with the collaboration of CEDRO and the Ministry of Culture and Tourism of Madrid, has announced an advertising campaign that celebrates the pride of being a reader. The motto that represents this campaign is #YOLEO. (IREAD in Spanish)
The objective of the campaign is to show this reading identity on social networks, so that the week of April 19 to 25 is evidence that Spain is a country that reads. To do this, the Madrid Publishers Association encourages all editors, authors, illustrators, translators, distributors, booksellers, librarians, journalists and readers to join this campaign.
Read more here: Publishnews
