CEO, R Colucci, LLC, helping world class experts write world changing books. Whether you're self-published or you went with a traditional publisher, one of the most vexing and perplexing aspects of becoming an author is how to ensure your book sells.

While there are several ways to promote a book, when it comes down to it, there are three strategies you can count on to facilitate book sales: public speaking, generating bulk buys and word-of-mouth.

Before we get into these, I want to explain why social media and publicity are not on this list. Social media presence and publicity increase your visibility. They raise awareness of you, your brand and your book, and these efforts will generate some sales, but they do not necessarily cause book sales.

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