While some skepticism has greeted Penguin Random House’s discount-and-coupon offers on print copies, others see a useful exercise in D2C sales for the trade publisher in the shuttered Spanish market.
Publishing consultant Javier Celaya—whose Dosdoce agency report for Bookwire was featured in our Monday (April 6) story on Spanish-language audiobooks and ebooks—has alerted us today (April 8) to Penguin Random House’s Grupo Editorial newly created effort in support of Spain’s physical bookstores, staggered in that country’s protracted shutdowns in the coronavirus COVID-19 pandemic.
When a consumer buys a book at Grupo Editorial’s online store, megustaleer.com, 10 percent of the sale is reimbursed as a coupon. The consumer then can use that coupon when buying a print book in a physical bookstore after the public health emergency restrictions on business are lifted.
More on this initiative can be found on social media under the hashtags #YoApoyoALasLibrerías (#ISupportBookstores) and #YoMeQuedoEnCasaLeyendo (#IStayHomeReading), both internationally valuable declarations at this point.
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