Facing the imposing stillness on paper, interactive and multimedia possibilities offered by tablets and smart phones are the new trend for story telling. Publishers are not ignoring the new reality and the result is a boom of apps to supply the demand.

“As confirmed by Esteban Lorenzo, digital director at Edebé, this market, though still nascent, is growing exponentially. Cuentos con valores, the first app released by his label, has been downloaded more than 30,000 times in 40 countries,” reports El País. Read the complete story here.