Coronavirus Response: Spain’s Publishing Industry Mobilizes Bookstore Support

Coronavirus Response: Spain’s Publishing Industry Mobilizes Bookstore Support

The Association of Spanish Book Chambers today (June 4) is rallying around the market’s reopening bookstores, announcing a major campaign to come-hither potentially skittish consumers back to these important retail points.

This is, we’re told, the first time that all the various supply chain’s organizations have worked in concert on a project, and that means a unified rollout has begun of the #TodoEmpiezaEnUnaLibrería campaign—#EverythingBeginsInABookstore. And that means a coordinated push from Cegal, the association of Spain’s book.

The campaign reflects and promotes a coming together, with media messaging this morning speaking about how “the main associations of the publishing sector have joined forces to carry out a collaborative action to reactivate” the bookstores, “which have been severely shaken by the COVID-19 crisis.

Continue reading here: Publishing Perspectives 

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