We all know of the rise of Hispanics and the Hispanic buying power in the U.S., but it’s Hispanic millennials who are truly driving those numbers.
This generation of millennials are more “multicultural” than any other previous generation. Hispanic millennials, which are the largest millennial group in the U.S., make up more than half of multicultural millennials (21% of the of the generation’s total U.S. population), according to Nielsen.
According to a Nielsen report, 71% of all millennials say they appreciate the influence of other cultures on American way of life, which shapes consumer habits, including language, product purchasing and media usage.
