A new online Spanish-language bookstore is set to launch in the U.S. this month. Libros in Español (www.librosinespanol.com) will take off on April 15 with “a couple of thousand” physical Spanish-language titles, according to founder Filipe Silva, all of which will be published in the U.S., Spain, or Latin America.

Books will reflect competitive pricing, and customers will receive special offers throughout the year, as well as free shipping for orders of $25 or more and a Libros in Español membership program that will launch in the near future.

Silva, a former associate director of Latin American and Spanish-language sales at Penguin Random House, explained that his work on the Latin American side of the business at PRH gave him the knowledge needed to make book selections that speak to Hispanic readers across the U.S. (Silva will be selecting all titles for sale on the site.) He added that growing up in a Hispanic community in New Jersey also provided him with the “cultural knowledge I need to make sure our customers have the diverse book selections they want.”

Read more here