Gonzalo Perez, from the marketing firm Motivo Insights, talks to MediaPost Blogs about how to reach bilingual Latinos.

Gonzalo Perez, from the Miami-based marketing firm Motivo Insights, talks to MediaPost Blogs about how to reach bilingual Latinos. “One of the things that distinguishes today’s generation of young Latinos is their ability to switch their identities depending on where they are and who they’re with” , says Pérez on the interview by Cara O'Flynn. “They’re very contextual with everything. Because they are experiencing different cultures, they’re able to express different sides of their identities very easily. One tool that really serves as a catalyst for this is social media and technology – that’s one major difference between this generation and previous ones.”. Read the complete interview here.