Between 2013-2016, McDonald's USA distributed 54M books to kids with plans to distribute 20M more books during the upcoming promotion. OAK BROOK, IL--(Marketwired - Aug 17, 2017) - In celebration of National Literacy Month in September, McDonald's USA (NYSE: MCD) is inviting families to celebrate the joy of reading with the launch of the latest Happy Meal Books promotion.
Happy Meal Books will return to restaurants nationwide from September 5-18 helping spread the gift of reading to families across the U.S.
In celebration of its 200th anniversary, HarperCollins Publishers, one of the leading publishers of children's books, is joining forces with McDonald's USA to bring families a collection of four Happy Meal-sized books featuring popular titles -- "Pete the Cat's Got Class" by James Dean, "Amelia Bedelia's First Day of School" by Herman Parish, "Just A School Project" by Mercer Mayer and "If You Take a Mouse to School" by Laura Numeroff. Books are available in English and, in select restaurants, in Spanish.
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